# New Year Reel ideas for business

> Post a year-in-review with real numbers, a thank-you to customers, a New Year offer with an end date, a countdown on the 31st, and a wish on the 1st. Plan them in mid-December so they're approved before the holidays.

## When to post what

| When                  | What                                                                    |
| --------------------- | ----------------------------------------------------------------------- |
| Mid-December          | Plan and make everything, and get it approved before people go on leave |
| Christmas to the 30th | Year in review, thank-you posts, behind the scenes                      |
| 30th and 31st         | New Year offer, countdown                                               |
| 1st January           | The wish, and what's coming this year                                   |
| First week of January | Resolutions, fresh-start offers, "new year, new menu or collection"     |

Schedule the 31st and the 1st ahead, so nobody is working at midnight.

Each script below is one line per beat. **Make this video** opens it as a ready, beat-synced Reel you can change and download free.

## Looking back

### 1. Year in review, in numbers

Specific numbers your customers made happen. They're more convincing than "what a year".

```
2026 in numbers
12,400 orders
86 cities
4.8 stars from 2,100 reviews
Thank you
Here's to 2027
```

[Make this video](https://getrazzle.com/new?template=manifesto&lines=2026+in+numbers%7C12%2C400+orders%7C86+cities%7C4.8+stars+from+2%2C100+reviews%7CThank+you%7CHere%27s+to+2027&ratio=9%3A16)

### 2. Thank you to customers

Show real orders, faces (with permission) or messages you received. End with one line of thanks, not a sales pitch.

### 3. Best sellers of the year

Your top five products or dishes, one per beat, with how many sold.

### 4. Behind the scenes of the year

The team, the first office, the late nights. Ten clips, one per beat.

### 5. What we learned

Three honest lessons from the year. Founders' accounts do especially well with this.

## Offers

### 6. New Year sale

```
New Year sale
Flat 30% off
Everything in store
31 Dec to 2 Jan
Shop now
```

[Make this video](https://getrazzle.com/new?template=new-year-sale&lines=New+Year+sale%7CFlat+30%25+off%7CEverything+in+store%7C31+Dec+to+2+Jan%7CShop+now&ratio=9%3A16)

### 7. Countdown

A countdown to midnight or to the sale's start, posted on the 31st.

```
3 days to 2027
Our biggest sale
Starts 1 Jan
Set a reminder
```

[Make this video](https://getrazzle.com/new?template=countdown&lines=3+days+to+2027%7COur+biggest+sale%7CStarts+1+Jan%7CSet+a+reminder&ratio=9%3A16)

### 8. Fresh start offer

For gyms, coaching, software and services: "Start the year with…" and a first-month price.

## Wishes and the year ahead

### 9. The wish

```
Happy New Year
From all of us
Thank you for 2026
See you in 2027
```

[Make this video](https://getrazzle.com/new?template=new-year-wishes&lines=Happy+New+Year%7CFrom+all+of+us%7CThank+you+for+2026%7CSee+you+in+2027&ratio=9%3A16)

### 10. Coming in the new year

Tease what's next: a product, a new branch, a feature. Specific enough to be exciting, vague enough to come back for.

### 11. Resolutions for your customers

Three resolutions your product helps with. "Drink more water" for a bottle brand, "fewer late fees" for an accounting firm.

### 12. Team wishes

Each team member says or holds up one word of the wish. Short, human and easy to film.

## Make them quickly

For a personal wish to send on WhatsApp, the free [New Year wishes video maker](https://getrazzle.com/tools/new-year-wishes-video) makes one from a name. For your brand's posts, start from the [New Year sale](https://getrazzle.com/templates/new-year-sale-video) or [New Year greeting](https://getrazzle.com/templates/new-year-greeting-video-for-business) templates, or [Christmas sale](https://getrazzle.com/templates/christmas-sale-video) for the week before.

## Questions

### When should a business post New Year content?

Year-in-review in the last week of December, the countdown and offer on the 30th and 31st, and the wish on the 1st. Schedule them ahead so nobody works on New Year's Eve.

### What makes a year-in-review Reel good?

Specific numbers your customers helped make (orders, cities, reviews), one line each, ending with a thank-you. Vague 'what a year' posts get skipped.

## Try it on Razzle

- [New Year wishes video maker (free)](https://getrazzle.com/tools/new-year-wishes-video)
- [New Year sale template](https://getrazzle.com/templates/new-year-sale-video)
- [New Year greeting template](https://getrazzle.com/templates/new-year-greeting-video-for-business)

---
Source: https://getrazzle.com/guides/new-year-reel-ideas · Markdown: https://getrazzle.com/guides/new-year-reel-ideas.md · Updated 2026-11-05
