New Year Reel ideas for business
12 New Year Reel ideas for businesses and brands: year-in-review numbers, thank-you posts, New Year sales, countdowns and resolutions, each with a short script and when to post it.
By the Razzle team · Updated
The short answer
Post a year-in-review with real numbers, a thank-you to customers, a New Year offer with an end date, a countdown on the 31st, and a wish on the 1st. Plan them in mid-December so they're approved before the holidays.
When to post what
| When | What |
|---|---|
| Mid-December | Plan and make everything, and get it approved before people go on leave |
| Christmas to the 30th | Year in review, thank-you posts, behind the scenes |
| 30th and 31st | New Year offer, countdown |
| 1st January | The wish, and what's coming this year |
| First week of January | Resolutions, fresh-start offers, "new year, new menu or collection" |
Schedule the 31st and the 1st ahead, so nobody is working at midnight.
Each script below is one line per beat. Make this video opens it as a ready, beat-synced Reel you can change and download free.
Looking back
1. Year in review, in numbers
Specific numbers your customers made happen. They're more convincing than "what a year".
2026 in numbers 12,400 orders 86 cities 4.8 stars from 2,100 reviews Thank you Here's to 2027
2. Thank you to customers
Show real orders, faces (with permission) or messages you received. End with one line of thanks, not a sales pitch.
3. Best sellers of the year
Your top five products or dishes, one per beat, with how many sold.
4. Behind the scenes of the year
The team, the first office, the late nights. Ten clips, one per beat.
5. What we learned
Three honest lessons from the year. Founders' accounts do especially well with this.
Offers
6. New Year sale
New Year sale Flat 30% off Everything in store 31 Dec to 2 Jan Shop now
7. Countdown
A countdown to midnight or to the sale's start, posted on the 31st.
3 days to 2027 Our biggest sale Starts 1 Jan Set a reminder
8. Fresh start offer
For gyms, coaching, software and services: "Start the year with…" and a first-month price.
Wishes and the year ahead
9. The wish
Happy New Year From all of us Thank you for 2026 See you in 2027
10. Coming in the new year
Tease what's next: a product, a new branch, a feature. Specific enough to be exciting, vague enough to come back for.
11. Resolutions for your customers
Three resolutions your product helps with. "Drink more water" for a bottle brand, "fewer late fees" for an accounting firm.
12. Team wishes
Each team member says or holds up one word of the wish. Short, human and easy to film.
Make them quickly
For a personal wish to send on WhatsApp, the free New Year wishes video maker makes one from a name. For your brand's posts, start from the New Year sale or New Year greeting templates, or Christmas sale for the week before.
Questions
- When should a business post New Year content?
- Year-in-review in the last week of December, the countdown and offer on the 30th and 31st, and the wish on the 1st. Schedule them ahead so nobody works on New Year's Eve.
- What makes a year-in-review Reel good?
- Specific numbers your customers helped make (orders, cities, reviews), one line each, ending with a thank-you. Vague 'what a year' posts get skipped.