Guides
Guides for Instagram Reels and carousels
Straight answers to what small teams ask about posting on Instagram: sizes, layouts, timing, approvals and ideas, with scripts you can use today.
Carousels
- Instagram carousel size and dimensionsThe Instagram carousel size to use in 2026: 1080 × 1350 px (4:5) for most posts, when 1:1 and 3:4 make sense, the 20-slide limit, and how the profile grid crops your first slide.
- How to make an Instagram carouselHow to make an Instagram carousel that gets read to the end and saved: pick one idea, write the slides as text first, design a hook slide, keep one point per slide and end with a reason to follow.
- Instagram carousel vs ReelInstagram carousel vs Reel: what the data says about reach and engagement, which signals Instagram ranks on, and which format fits each kind of post.
Reels
- Where to put text on Instagram ReelsWhere to put text on Instagram Reels so the caption, buttons and profile name don't cover it: the safe zone in pixels on a 1080 × 1920 video, for Reels, TikTok and Shorts.
- How to sync text to the beat in ReelsHow to sync text to the beat in a Reel: find the song's tempo, place each line on a beat, land the big lines on the downbeat, and keep every line on screen long enough to read.
Ideas
- Reel ideas for restaurants15 Reel ideas for restaurants, cafés and cloud kitchens that bring people in: specials, behind the counter, regulars, events and offers, each with a short script you can use.
- Real estate Reel ideas15 real estate Reel ideas for agents, brokers and builders: listing tours, price-first hooks, area guides, myths, buyer questions and closings, each with a short script.
- New Year Reel ideas for business12 New Year Reel ideas for businesses and brands: year-in-review numbers, thank-you posts, New Year sales, countdowns and resolutions, each with a short script and when to post it.